A passionate Edmontonian, Jay is committed to play a role in helping make Edmonton a 'Global 10'. In 2007, he co-founded Oilersnation.com and the Nation Network. In 2010, Jay was appointed President of Oodle Noodle, applying the skills he learned from specializing in franchise financing at ATB, for which he was awarded the President’s Award in 2010 for highest corporate sales in his position. Since taking the helm, his guidance has led Oodle Noodle to become a 14-store local chain. Jay’s passion for Edmonton and its river valley led him to be one of the co-owners of Little Brick Café. This became the catalyst to fuel Jay and his team to help build more river valley amenities, which led to the creation of River Valley Company, which aims to play a part in building more community amenities and support the development of outdoor tourism in the river valley.