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Wednesday, October 21 • 12:00pm - 1:00pm
Customer Economics 101 with Endeavour Advisory

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An investor asks you "how do you make money?" Is your response about the way that you get revenue and price your product? Or do you discuss the full economics of finding, closing, and servicing that customer for their forecasted customer lifecycle?

When people ask you about your "LTV/CAC" equation, do you grin and bear it through the conversation, or are you able to talk about the full process above and distill it into an "it costs us $X to get the customer and we make $Y from them over Z timeframe" answer?

All too often, entrepreneurs answer with the former, and we'd like to help you get through the latter. For early-stage companies looking to build a business and raise capital, an investor wants to understand that you know how to take their money and turn it into a business that will scale. The "LTV/CAC" equation is your scaling engine, and investors want to know that you understand and fully appreciate the scaling process.
Let's take an hour to discuss a business' customer economics and help you position yourself to best raise money and build your startup.

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avatar for Tim Lynn

Tim Lynn

Partner and Co-Founder, Endeavour Advisory/Startup TNT

Wednesday October 21, 2020 12:00pm - 1:00pm MDT
Virtual Event