avatar for Craig Elias

Craig Elias

Bow Valley College

I am LinkedIn user 3,956 of over 700 million users, an award-winning entrepreneur, educator, sales expert, author, a passionate startup advisor, the creator of Trigger Event Selling™ and a pitch coach that recently helped a startup win two different $100,000 pitch competitions in less than 24 hours.

My first startup went from initial launch to winning $1,000,000 in a global billion-dollar pitch idea competition to being funded by a Tier 1 US-based Venture Capitalist and twice being named by Dow Jones as one of the 50 most promising companies in North America in less than 24 months after launching.

Prior to my luck as an entrepreneur, I had a 15-year track record of being a lucky salesperson who was a top sales performer at every company I worked for.

In analyzing my six, seven and eight-figure wins, I realized my luck was a result of impeccable timing – being the first person to talk to a decision-maker who had recently experienced an event that triggered dissatisfaction with the status quo.

That ‘Won Sales Analysis™’ resulted in the creation of Trigger Event Selling™ and in 2018 and 2019, I was chosen by LinkedIn as Canada's #1 B2B Sales Expert (#15 globally).

I am a Startup Mentor for the Alchemist Accelerator in San Francisco on an advisory board for South by Southwest (SXSW) in Austin, Texas and have been a National Growth Advisor for Goldman Sachs’ and Babson College’s 10,000 Small Business Program in Boston.

I am the most recent recipient of the World Federation of Colleges and Polytechnics bi-annual Gold Award of Excellence in Entrepreneurship and for the last six years, I have been the Entrepreneur-in-Residence at Bow Valley College in downtown Calgary where I run Calgary’s Innovation Rodeo, three different student-focused pitch competitions - VentureQuest, 150Startups and INVENTURE$ Student Track – coach startups to generate early revenue and give away over $100,000 each year to help post-secondary students across the province of Alberta become first-time entrepreneurs.

In my spare time, I spearhead initiatives like MVP Mondays, Tech Sales Tuesdays, and run a Global Entrepreneurship Educators group.